Service design is a multidisciplinary approach that focuses on creating, improving, and designing services from the perspective of the user. It involves understanding the needs, preferences, and experiences of users in order to design services that are user-centered, efficient, and effective. Service design draws on principles from various fields such as design thinking, user experience design, and business to create holistic and seamless service experiences. The goal of service design is to improve the overall service delivery, customer satisfaction, and business outcomes. It often involves collaborating with stakeholders, conducting research, and designing prototypes to test and refine services before they are implemented.